Heap + AB Split Testing + Mixpanel integration
Use Autopilot to create journeys that use the Heap, AB Split Testing and Mixpanel integrations.
Marketing Automation ideas to integrate Heap, AB Split Testing and Mixpanel.
Heap Event to AB Split to Send Mixpanel Event
Heap Event to Send Mixpanel Event to AB Split
Heap Event to Send Mixpanel Event to AB Split
Heap Event to AB Split to Send Mixpanel Event
Showing 4 journey ideas for Heap, AB Split Testing and Mixpanel
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Mixpanel integration
Mixpanel is the most advanced analytics platform for mobile & web. Autopilot has graphing and analysis capabilities rivalling Mixpanel, and additionally allows you to segment your customer base and send email, SMS and in-app messaging campaigns to those segmented customers.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Heap integration, AB Split Testing integration and the Mixpanel integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Mixpanel Event
Starts a journey when a Mixpanel Event occurs.
Journey Actions
AB Split
Randomly split contacts into two groups.
Send Mixpanel Event
Send a Mixpanel Event.
