Heap + AB Split Testing + Facebook integration
Use Autopilot to create journeys that use the Heap, AB Split Testing and Facebook integrations.
Marketing Automation ideas to integrate Heap, AB Split Testing and Facebook.
Heap Event to AB Split to Remove From Facebook Custom Audience
Heap Event to AB Split to Add to Facebook Custom Audience
Heap Event to Remove From Facebook Custom Audience to AB Split
Heap Event to Add to Facebook Custom Audience to AB Split
Heap Event to Has Submitted Facebook Lead Ad to AB Split
Heap Event to AB Split to Add to Facebook Custom Audience
Heap Event to Has Submitted Facebook Lead Ad to AB Split
Heap Event to Remove From Facebook Custom Audience to AB Split
Heap Event to AB Split to Remove From Facebook Custom Audience
Heap Event to Add to Facebook Custom Audience to AB Split
Showing 10 journey ideas for Heap, AB Split Testing and Facebook
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Facebook integration
Our Facebook integration takes your audiences and automatically syncs them with Facebook to help you grow them. Target customers similar to the ones in each of your audiences.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Heap integration, AB Split Testing integration and the Facebook integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Facebook Lead Ad Submitted
Add a contact to a journey when they submit a Facebook Lead Ad.
Conditions
Has Submitted Facebook Lead Ad
Check if a contact has previously submitted a specific Facebook Lead Ad.
Journey Actions
AB Split
Randomly split contacts into two groups.
Remove From Facebook Custom Audience
Remove a contact from a Facebook Custom Audience.
Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.
