Heap + AB Split Testing + Smart Segments integration
Use Autopilot to create journeys that use the Heap, AB Split Testing and Smart Segments integrations.
Marketing Automation ideas to integrate Heap, AB Split Testing and Smart Segments.
Showing 0 journey ideas for Heap, AB Split Testing and Smart Segments
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Smart Segments integration
Targeting the right people with the right message has never been this easy. Easily segment and engage your leads and customers based on any combination of field values, behaviors, list memberships and much more. Add them to journeys automatically when they meet your criteria.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Heap integration, AB Split Testing integration and the Smart Segments integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Smart Segment Trigger
Add contacts on a smart segment to a journey.
Journey Actions
AB Split
Randomly split contacts into two groups.
