Lead Scoring + Google Ads Integration
Use Autopilot to automate and integrate Lead Scoring and Google Ads.
Marketing Automation ideas to integrate Lead Scoring and Google Ads
Time Trigger to Remove from Google Ads Audience to Change Score
Smart Segment Trigger to Remove from Google Ads Audience to Change Score
Time Trigger to Change Score to Add to Google Ads Audience
Intercom Tag to Remove from Google Ads Audience
Email Activity to Change Score to Add to Google Ads Audience
Page Visited to Add to Google Ads Audience
Removed From List to Change Score
Twilio SMS Received to Add to Google Ads Audience to Change Score
Intercom Tag to Change Score to Add to Google Ads Audience
Email Activity to Change Score
Removed From List to Change Score
Intercom Tag to Remove from Google Ads Audience to Change Score
Removed From List to Change Score
Intercom Tag to Remove from Google Ads Audience
Twilio SMS Received to Change Score to Remove from Google Ads Audience
Salesforce Field Changed to Remove from Google Ads Audience
Twilio SMS Received to Change Score
Intercom Tag to Change Score
Smart Segment Trigger to Change Score to Remove from Google Ads Audience
Time Trigger to Add to Google Ads Audience
Showing 20 of 144 Marketing Automation ideas using Autopilot's Lead Scoring and Google Ads integration.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About Google Ads
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Lead Scoring integration.
Actions
Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
