Segment + Lead Scoring Integration
Use Autopilot to automate and integrate Segment and Lead Scoring.
Marketing Automation ideas to integrate Segment and Lead Scoring
Facebook Lead Ad Submitted to Change Score
Segment Event to Change Score
Mixpanel Event to Send Segment Event to Change Score
Segment Event to Remove From Facebook Custom Audience to Change Score
Segment Event to AB Split
Segment Event to Change Score to Send Email
Recurly Subscription to Change Score to Send Segment Event
Segment Event to Update HubSpot CRM Deal Stage to Change Score
Segment Event to Change Score to Assign Salesforce Lead to Group
Subscribed to Mailchimp audience to Change Score
Mixpanel Event to Send Segment Event
Salesforce Field Changed to Change Score
Instapage Form Submitted to Change Score to Send Segment Event
Smart Segment Trigger to Change Score
Facebook Lead Ad Submitted to Change Score to Send Segment Event
Segment Event to Change Score
Segment Event to Check Salesforce Campaign Member Status to Change Score
Smart Segment Trigger to Send Segment Event to Change Score
Instapage Form Submitted to Send Segment Event
Segment Event to Remove From Facebook Custom Audience
Showing 20 of 122 Marketing Automation ideas using Autopilot's Segment and Lead Scoring integration.
About Segment
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
About Lead Scoring
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in Segment integration.
Triggers
Segment Event
Add a contact to a journey when they perform a Segment event.
Actions
Send Segment Event
Send a contextual Segment Event.
Change Score
Increases or decrease a number field by a specific amount.
Playbooks
Assign Pipedrive deals and activities to your sales team based on actions users take
Orchestrate Pipedrive from within Autopilot based on actions people take.
