Sometimes contacts may fit into multiple categories and accordingly need to receive more than one email. Whilst it is best practice to not duplicate contacts within a journey, sometimes filtering in a journey will require contacts to flow down multiple pathways at the same time
UTM parameters are a useful tool for measuring the performance of your marketing channels. But what happens when you execute a multi-channel marketing strategy that involves several touchpoints in the customer journey?
Lead management is a continuous cycle between marketing and sales teams, where leads are acquired, evaluated, nurtured and managed. CRM and Marketing Automation software enable both teams to work together throughout the lead management process. This process includes five separate stages: 1. Lead capture 2. Lead tracking 3. Lead distribution 4. Lead qualification 5. Lead nurturing
At Autopilot, we offer marketing automation software helps teams optimize their lead management strategy, solving problems through each stage of the lead management process. Follow us for the latest Lead Management trends, topics and news.