Lead Scoring + AB Split Testing + Drift integration
Use Autopilot to create journeys that use the Lead Scoring, AB Split Testing and Drift integrations.
Marketing Automation ideas to integrate Lead Scoring, AB Split Testing and Drift.
New Drift Contact to Change Score to AB Split
New Drift Contact to AB Split to Change Score
Drift Goal Reached to Change Score to AB Split
Drift Goal Reached to AB Split to Change Score
New Drift Contact to AB Split to Change Score
Drift Goal Reached to AB Split to Change Score
New Drift Contact to Change Score to AB Split
Drift Goal Reached to Change Score to AB Split
Showing 8 journey ideas for Lead Scoring, AB Split Testing and Drift
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Drift integration
Combine the power of Drift and Autopilot to create a seamless and engaging experience for your leads and customers. Add new Drift contacts to Autopilot automatically, and trigger Autopilot journeys when someone reaches a goal in Drift. Converting Drift leads has never been this easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, AB Split Testing integration and the Drift integration.
Journey Triggers
New Drift Contact
Add any new Drift contact to a journey.
Drift Goal Reached
Add a contact to a journey when they reach a goal in Drift.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
