Lead Scoring + AB Split Testing + Facebook integration
Use Autopilot to create journeys that use the Lead Scoring, AB Split Testing and Facebook integrations.
Marketing Automation ideas to integrate Lead Scoring, AB Split Testing and Facebook.
Facebook Lead Ad Submitted to Change Score to AB Split
Facebook Lead Ad Submitted to AB Split to Change Score
Facebook Lead Ad Submitted to Change Score to AB Split
Facebook Lead Ad Submitted to AB Split to Change Score
Showing 4 journey ideas for Lead Scoring, AB Split Testing and Facebook
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
About the Facebook integration
Our Facebook integration takes your audiences and automatically syncs them with Facebook to help you grow them. Target customers similar to the ones in each of your audiences.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, AB Split Testing integration and the Facebook integration.
Journey Triggers
Facebook Lead Ad Submitted
Add a contact to a journey when they submit a Facebook Lead Ad.
Conditions
Has Submitted Facebook Lead Ad
Check if a contact has previously submitted a specific Facebook Lead Ad.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
Remove From Facebook Custom Audience
Remove a contact from a Facebook Custom Audience.
Add to Facebook Custom Audience
Add a contact to a Facebook Custom Audience.
