Lead Scoring + Heap + AB Split Testing integration
Use Autopilot to create journeys that use the Lead Scoring, Heap and AB Split Testing integrations.
Marketing Automation ideas to integrate Lead Scoring, Heap and AB Split Testing.
Heap Event to Change Score to AB Split
Heap Event to AB Split to Change Score
Heap Event to Change Score to AB Split
Heap Event to AB Split to Change Score
Showing 4 journey ideas for Lead Scoring, Heap and AB Split Testing
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the AB Split Testing integration
AB Split Testing is vital to optimizing your marketing. Running regular experiments helps you to maximize the impact of your marketing spend. For example, you might setup an AB Split Test to see which email subject line leads to the best open or click rate. Or you might setup a test to see which Facebook Ad leads to the most conversions. Ongoing success in marketing comes down to making AB Split Testing part of every customer journey. Autopilot makes that easy.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Heap integration and the AB Split Testing integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
AB Split
Randomly split contacts into two groups.
