Lead Scoring + Heap + Segment integration
Use Autopilot to create journeys that use the Lead Scoring, Heap and Segment integrations.
Marketing Automation ideas to integrate Lead Scoring, Heap and Segment.
Heap Event to Change Score to Send Segment Event
Heap Event to Send Segment Event to Change Score
Heap Event to Change Score to Send Segment Event
Heap Event to Send Segment Event to Change Score
Showing 4 journey ideas for Lead Scoring, Heap and Segment
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Segment integration
Personalize your marketing by triggering and personalizing your messages based on user events. Activate new users and drive higher engagement and retention.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Heap integration and the Segment integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Segment Event
Add a contact to a journey when they perform a Segment event.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
Send Segment Event
Send a contextual Segment Event.
