Lead Scoring + Heap + Google Ads integration
Use Autopilot to create journeys that use the Lead Scoring, Heap and Google Ads integrations.
Marketing Automation ideas to integrate Lead Scoring, Heap and Google Ads.
Heap Event to Change Score to Add to Google Ads Audience
Heap Event to Change Score to Remove from Google Ads Audience
Heap Event to Add to Google Ads Audience to Change Score
Heap Event to Remove from Google Ads Audience to Change Score
Heap Event to Remove from Google Ads Audience to Change Score
Heap Event to Change Score to Remove from Google Ads Audience
Heap Event to Add to Google Ads Audience to Change Score
Heap Event to Change Score to Add to Google Ads Audience
Showing 8 journey ideas for Lead Scoring, Heap and Google Ads
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Google Ads integration
Personalize your Google Ads right across the customer journey with Autopilot’s Google Ads Customer Match audiences integration. Easily add and remove contacts from Ads audiences directly from Autopilot’s drag-and-drop canvas. Use it to encourage one-time buyers to become repeat purchasers, nurture newsletter subscribers who aren’t customers yet, and create “similar audiences” to generate new qualified leads.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Heap integration and the Google Ads integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Journey Actions
Change Score
Increases or decrease a number field by a specific amount.
Add to Google Ads Audience
Add a contact to a Google Ads Customer Match audience list.
Remove from Google Ads Audience
Remove a contact from a Google Ads Customer Match audience list.
