Lead Scoring + Heap + Mailchimp integration
Use Autopilot to create journeys that use the Lead Scoring, Heap and Mailchimp integrations.
Marketing Automation ideas to integrate Lead Scoring, Heap and Mailchimp.
Showing 8 journey ideas for Lead Scoring, Heap and Mailchimp
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Mailchimp integration
Autopilot's native Mailchimp integration makes it easy to keep your Mailchimp audiences and Autopilot lists in sync, nurture new Mailchimp subscribers in Autopilot, notify your team on Slack when you receive new Mailchimp subscribers, and add new subscribers as leads in your CRM, such as Salesforce or Pipedrive.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Heap integration and the Mailchimp integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Unsubscribed from Mailchimp Audience
Adds a contact to a journey when they are unsubscribed from a Mailchimp audience.
Subscribed to Mailchimp audience
Adds a contact to a journey when they are subscribed to a Mailchimp audience.
Journey Actions