Lead Scoring + Heap + Mixpanel integration
Use Autopilot to create journeys that use the Lead Scoring, Heap and Mixpanel integrations.
Marketing Automation ideas to integrate Lead Scoring, Heap and Mixpanel.
Showing 4 journey ideas for Lead Scoring, Heap and Mixpanel
About the Lead Scoring integration
Autopilot makes it easier than ever to score your leads. It's all visual and easy to setup, so everyone on your team can get involved. On top of this, you can use the Change Score action to increase or decrease any number field. This means you can go beyond lead scoring and score other things that matter to your team such as product usage, email interactions (e.g. number of opens) and more.
About the Heap integration
Heap allows you to aggregate, organize, and visualize all of your business data in one place. By streaming your Autopilot data to Heap you’ll instantly gain the visibility you need to make data-driven decisions across the entire customer journey. You can also easily add people to journeys in Autopilot when they perform an event that you’re tracking in Heap.
About the Mixpanel integration
Mixpanel is the most advanced analytics platform for mobile & web. Autopilot has graphing and analysis capabilities rivalling Mixpanel, and additionally allows you to segment your customer base and send email, SMS and in-app messaging campaigns to those segmented customers.
Create your own marketing automation journey
Using Triggers, Actions and Conditions included in the Lead Scoring integration, Heap integration and the Mixpanel integration.
Journey Triggers
Heap Event
Add a contact to a journey when they perform a Heap event.
Mixpanel Event
Starts a journey when a Mixpanel Event occurs.
Journey Actions